The entrepreneurial experience of Davide Rosario joins that of experienced professionals in the world of "hairdressing" to give life to a brand that in addition to high quality products, offers a new vision in the way of conceiving the world of beauty. "Pleasure" is the realization of a dream, born of love for aesthetics, elegance, passion and the unstoppable pursuit of excellence in form and content.

A new scenario is emerging, characterized by contemporary, advanced and innovative proposals. The range of products is made in Italy with noble raw materials and latest generation formulations, designed according to the criteria of environmental awareness and sustainability. The work and design tools are combined with a training course based on common values ​​accessible to all, distinctive and exclusive, to generate a sense of belonging and a well-recognizable model of conduct of the brand.

Pleasure is a lifestyle, a way of being and living the contemporary. It draws inspiration from the Anglo-Saxon world and from urban and metropolitan styles, in contamination with the roots, taste and excellence of Made in Italy.

An identity - ethical - professional choice

Pleasure has an identity characterized by essential design elements and work tools for those who experience urban contemporaneity and beauty salons.
Our products take shape only thanks to selected high-end raw materials, they are dressed in fully recyclable packaging respecting both ethics and the environment: we give new value to lived-in materials, making them timeless. We love to create by pursuing excellence through knowledge and passion, only in this way can our concept of professional cosmetics be expressed with elegance in a contemporary key.

We create beauty courses that are attentive to the well-being of the user in the best production sites in Italy, without the use of sls sles and parabens.

In contemporary society, aesthetic sensitivity, fashion and trends have an increasingly important and priority significance for people. We have therefore collected the needs of new metropolitan consumers, attentive to the environment, to the cult of "self" and therefore to their own well-being.

The “Pleasure” customer also places environmental responsibility and well-being at the center of their life choices.